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Disney Slows Down Movie and TV Production for Marvel and Lucasfilm Franchises, CEO Bob Iger Says

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Ziad Najjar
Ziad Najjar is an Egyptian author who studied business and finance in the United States and has a keen interest in media. He combines his expertise in these fields to create informative and engaging works accessible to a broad audience.

Disney Slows Down Production for Marvel and Lucasfilm Franchises

Introduction

Disney is reducing its output of movies and TV series for its Marvel Studios and Lucasfilm franchises, according to CEO Bob Iger. This decision is part of a cost-cutting initiative as recent films across various genres have failed to meet box office expectations.

Cost Containment Initiative

In an effort to control costs, Disney implemented a comprehensive reorganization earlier this year, aiming to cut $5.5 billion from the business. Of this amount, $3 billion will come from content excluding sports.

Focusing on Disney+

Iger emphasized that many decisions were made to support Disney’s flagship streaming service, Disney+, and attract more subscribers. He acknowledged that while Disney had some unsuccessful Pixar animations recently, Marvel stood out as an example of the company’s enthusiasm to increase original content on streaming platforms.

Impact on Marvel and Lucasfilm

Iger pointed out that Marvel, previously primarily focused on movies, expanded into television series, which he felt diluted their attention and focus. Despite the success of “Guardians of the Galaxy Vol. 3,” Marvel faced declining ticket sales and mixed reviews with “Ant-Man and the Wasp: Quantumania.” On the other hand, Lucasfilm has concentrated on series like “Andor” and “Obi-Wan Kenobi” for Disney+, as there hasn’t been a Star Wars film in theaters since 2019.

Original Content on Streaming Platforms

Disney, along with other streaming competitors, has increasingly released original content exclusively on their own platforms instead of licensing it to other services. However, Iger mentioned that it is now a possibility for Disney to license their streaming content to other platforms, considering the evolving industry landscape.

Comparison with Warner Bros. Discovery

Warner Bros. Discovery has reportedly been in talks to license HBO content to other platforms, including Netflix. This move mirrors Warner Bros.’ decision to remove content from its Max service and license it to free, ad-supported streaming platforms such as Fox Corp’s Tubi.

Conclusion

Disney’s decision to slow down production for Marvel and Lucasfilm franchises aims to cut costs and prioritize their streaming service, Disney+. As the streaming industry evolves, Disney may consider licensing their content to other platforms in the future.

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