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Lada plant studies new car marketing in the Middle East

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Ziad Najjar
Ziad Najjar is an Egyptian author who studied business and finance in the United States and has a keen interest in media. He combines his expertise in these fields to create informative and engaging works accessible to a broad audience.

The Russian company AvtoVAZ, which produces Lada cars, announced today, Friday, that it is discussing the supply of Niva Travel cars to the countries of the Middle East.

“We expect that exports will begin to recover actively next year, and at the same time this year we are taking active steps to enter new markets: Africa, Latin America and the Middle East,” CEO Maxim Sokolov said in a television interview. .

Sokolov added that “today we discussed proposals for the supply of Niva Travel to countries, including the countries of the Middle East.”

According to the Russian company’s previously announced plan, it plans to export 20,000 Lada vehicles in 2023 as it explores new export markets.

Source: News

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