By: Aaaqil Afan
Ubisoft has decided to refrain from participating in the Electronic Entertainment Expo (E3) this year, even though they only confirmed their attendance a month ago. Instead, the company will be holding its event in June.
Ubisoft has decided to forgo its annual attendance at E3 and instead host an event in June. The announcement comes after Ubisoft only recently confirmed that it would be attending a trade event for the video game industry last month.
The Electronic Entertainment Expo (E3) will also be held on the same date; audiences can visit from June 13 to June 16.
This year's E3 has already been dealt a significant number of blows. At the end of January, rumors began to spread that neither Sony nor Nintendo would be present at the event.
Even though Xbox will not be on the showfloor this year, the company has announced that it will co-stream its Xbox Games Showcase on June 11 as part of E3 Digital. Since ReedPop has taken over from the Entertainment Software Association as the new management, this will be the first time E3 has held a convention in person in the past four years.
Ubisoft has a long history of being a major Electronic Entertainment Expo (E3) backer. As a result, I was caught off guard by this decision. Since Ubisoft has decided not to participate, no major companies have committed to being there.