Ubisoft has decided to refrain from participating in the Electronic Entertainment Expo (E3) this year, even though they only confirmed their attendance a month ago. Instead, the company will be holding its event in June.
Ubisoft has decided to forgo its annual attendance at E3 and instead host an event in June. The announcement comes after Ubisoft only recently confirmed that it would be attending a trade event for the video game industry last month. The Electronic Entertainment Expo (E3) will also be held on the same date; audiences can visit from June 13 to June 16.
This year’s E3 has already been dealt a significant number of blows. At the end of January, rumors began to spread that neither Sony nor Nintendo would be present at the event. Even though Xbox will not be on the showfloor this year, the company has announced that it will co-stream its Xbox Games Showcase on June 11 as part of E3 Digital. Since ReedPop has taken over from the Entertainment Software Association as the new management, this will be the first time E3 has held a convention in person in the past four years. Ubisoft has a long history of being a major Electronic Entertainment Expo (E3) backer. As a result, I was caught off guard by this decision. Since Ubisoft has decided not to participate, no major companies have committed to being there. ReedPop has stated that the complete list of attendees will be made public in the days leading up to E3. The company has asserted that it will include “AAA companies, in addition to indie darlings, as well as tech and hardware firms.”
Ubisoft has informed VGC that it has decided to “move in a different direction,” The company has announced that its event, titled Ubisoft Forward Live, will take place on June 12 in the city of Los Angeles. Ubisoft has not provided any explanation as to why this unexpected change was implemented. Ubisoft states, “E3 has fostered unforgettable moments across the industry throughout its history.” Nevertheless, regarding its event, it looks forward to providing its players with additional details very soon. Ubisoft CEO Yves Guillemot mentioned plans to demonstrate many games at E3 in the previous month, so all these titles will likely be ported over to Ubisoft Forward Live. Fans are most excited for the upcoming release of Assassin’s Creed Mirage, but other upcoming titles from Ubisoft include Avatar: Frontiers of Pandora and Skull and Bones. Assassin’s Creed Mirage is one of the releases that fans look forward to the most.
Ubisoft has backed out of E3 2023, weeks after announcing it would attend the expo.
The company will instead hold its own Ubisoft Forward Live event on June 12 in Los Angeles.https://t.co/1P2TFvmruH pic.twitter.com/DrcLY2W6SM
— VGC (@VGC_News) March 27, 2023
Additionally, the departure of Ubisoft has sparked rumors regarding the possibility that E3 will not be successful. However, it is also important to note that other conventions have begun to return to holding in-person events without participating in the businesses discussed earlier in this paragraph. There are a great many video game companies that continue to pique the interest of gamers and have exciting announcements to make during E3.
In the meantime, Ubisoft has been having issues over the past few months, as evidenced by the fact that the company has been forced to cancel titles and defend itself against allegations of an unhealthy “crunch culture” coming from its employees. It will be interesting to see which company, E3 or Ubisoft, comes out on top in the middle of June because of their performance.
