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Koo, India’s Alternative to Twitter, Seeks Strategic Partner for Next Phase

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Gherardo Fiorenzo
Gherardo Fiorenzo is an Italian author with a unique perspective shaped by his experiences in Italy and the US. His thought-provoking articles, short stories, and reviews explore the intersections of language, identity, and culture.

Koo, India’s Alternative to Twitter, Seeks Strategic Partner for Next Phase

Koo, the popular social networking platform in India and Brazil, is searching for a strategic partner with strong distribution capabilities as it enters its next phase. The startup, backed by Accel and Tiger Global, has faced funding challenges recently.

Co-founder Mayank Bidawatka announced on LinkedIn that although Koo had initially planned to focus on scaling, market conditions forced them to switch gears and prioritize revenue generation. Within just six months of experimenting with different revenue models, they successfully transformed the company into a profitable business.

Koo differentiates itself from competitors by supporting multiple local languages, making it more accessible to a wider audience. This approach has led to the app attracting prominent Indian politicians and sports personalities over the past two years.

In order to continue growing, Koo is now seeking additional funding or a strategic partnership. Due to the current slow investor market, partnering with a strong distributor would provide Koo with the necessary user base and support for expansion.

Rumors about Koo’s financial struggles have surfaced in local media, suggesting that the company may consider a strategic sale. According to reports, Koo has approached several potential investors and players in the industry, including Microsoft.

Bidawatka expressed confidence that Koo could have surpassed Twitter’s popularity in India within the next six months if given the opportunity. He also pointed out that even Meta, the renowned “Godfather of social platforms,” faces challenges in developing basic features for their Threads app.

Sensor Tower, a leading mobile intelligence firm, revealed that Koo currently has fewer than 1 million monthly active users across all markets where it operates.

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