Universal Pictures Partners with Aptos Labs to Create Interactive Digital Experience for Upcoming Horror Film

Universal Pictures has announced a partnership with web3 company Aptos Labs to develop an immersive digital experience for their upcoming horror film, “The Exorcist: The Believer.” This collaboration aims to provide fans with a unique way to engage with the movie beyond just watching it in theaters.

Unlocking the Digital Experience

Fans who purchase tickets for the new movie through Fandango will receive a redemption code that grants them access to the interactive digital experience. Powered by blockchain technology from Aptos Labs, this experience allows fans to explore a collection of digital artwork, behind-the-scenes shots, and augmented reality filters inspired by the movie. Additionally, fans will have the chance to enter contests and win film-related prizes.

Building the Future of Web3

Aptos Labs, founded by former Meta (formerly Facebook) employees in 2021, focuses on developing blockchain technology that prioritizes protection, performance, and ease of use for developers. This collaboration with Universal Pictures marks their second partnership with a major Hollywood studio, following a previous collaboration with NBCUniversal for the film “Renfield.”

“Our ultimate goal with Web3 is to create immersive digital experiences across all our platforms.”

– Greg Reed, Vice President of Universal Pictures Technology

Mo Sheikh, CEO of Aptos Labs, expressed excitement about working with Universal Pictures to build upon the Aptos blockchain’s capabilities and provide an immersive experience for millions of “The Exorcist: The Believer” fans. The extent of the digital experience’s intensity and content on competing platforms is still unknown.

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